Апрель 14, 2011

Глянец мухлюет с тиражами

В начале года “Новая Газета” родила табличку с заявленными и “реальными” тиражами разных популярных журналов. Я поставил кавычки, так как метОда измерения все-таки вызывает большие сомнения.

Тем не менее, вижу резон ей доверять. Мы дважды публиковались в “Хакере”, и я ожидал, что от журнала с тиражом в 100 тысяч экземпляров, с прицелом на значительный кусок целевой аудитории, мы получим ощутимый выхлоп. Этого, как вы понимаете, не случилось.

Журнал “Хакер” издается ИД “Геймленд”, который весьма отличился в этой табличке, завысив тиражи своих журналов в 5-10 раз!!! Остальные участники с разницей в полтора-два раза смотрятся просто белыми и пушистыми котятами.

На всякий случай я попросил прокомментировать эти цифры гендиректора ИД “Геймленд” Дмитрия Агарунова в его ЖЖ. Ответ на мой вкус был более чем красноречив – два моих комментария с вопросами были оперативно потерты.

Интересно другое – примерно в одно и то же время с выходом скандальной таблички в “Новой Газете”, заявленный тираж журнала “Хакер” вырос в полтора раза!!!

Никого не обвиняю и не выставляю претензий, но с таким подходом бумажная пресса просто ускорит процесс заколачивания гвоздей в собственный гроб…


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